Saturday, June 19, 2010

The Department of Citrus Responds...

After my recent review of Squeezed, Karen Mathis from the Florida Department of Citrus sent me the following e-mail, reproduced (with permission) below. The FDOC is an executive agency of the Florida government charged with the marketing, research and regulation of the Florida citrus industry. Its mission is to grow the market for the Florida citrus industry in order to enhance the economic well-being of the Florida citrus grower, the citrus industry and the State of Florida.


From: Karen Mathis
To: Nathan Ng
Date: Thu, Jun 17, 2010 at 1:52 pm
Subject: Orange Juice Facts

Dear Nate,

On behalf of the Florida Department of Citrus, I am writing in response to your article entitled "The Ugly Truth About Orange Juice." Please allow me to share further information.

By utilizing state-of-the-art technology, Florida is able to provide a consistent supply of high quality, nutritious orange juice year round. When oranges are processed, natural components such as orange aroma, orange oil from the peel, and pulp may be separated from the orange juice. After the juice is pasteurized, these natural orange components may be added back to the orange juice for optimal flavor.

Many individuals find it difficult to meet their daily fruit and vegetable serving requirements, and 100 percent orange juice is a convenient and healthy way to get essential vitamins and nutrients to support good health. In fact, just one serving counts as almost 25 percent of the USDA-recommended daily fruit and vegetable servings, based on a 2,000-calorie diet. Additionally, an 8-ounce glass provides at least 100 percent of the Daily Value of vitamin C.

Please visit for more information about orange juice. 

Please feel free to contact me if you'd like to discuss in more detail.  

Thank you for your time and consideration.


Karen Mathis

Karen Bennett Mathis, APR
Public Relations Director
605 E. Main Street
Bartow, FL  33830